about us
Clean website design. Clear website messaging. Websites built to grow your business.
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About
Clean website design. Clear website messaging. Websites built to grow your business.
Jixa Digital is a web design studio based in Goshen, Indiana who serves businesses locally and nationally. We are focused on creating clean, strategic websites that build trust and drive results. We work with businesses to turn ideas into modern, user-friendly digital experiences that convert visitors into clients - growing your business and reaching your full potential.
Jenny soykan
Founder &
Web Designer
Hi, I'm Jenny, the founder of Jixa Digital - a web design and development studio built around one core belief: Your website should feel clear, aligned and built to grow with you.
I design and develop modern websites that communicate clearly, build trust and turn visitors into clients.
Beautiful design means nothing if your message isn't clear. Strategy means nothing if it doesn't feel authentic. My approach blends both.
I have extensive experience in web design and digital strategy. I help businesses turn their websites into clear, conversion-focused tools. My background spans UI & UX-focused websites and performance-driven design for businesses and entrepreneurs. We are based in Goshen, Indiana servicing businesses locally and nationally.
Case Studies
Behind Every Website Project is a Strategy
We don’t just design websites – we solve business problems.
From increasing leads to improving user experience, our work is designed to make a measurable impact. Explore how we’ve helped businesses turn underperforming websites into powerful growth tools.
Building a High-Converting Website for a Local Land Services Company.
Project Overview
A small business owner specializing in stump removal, land clearing, driveway resurfacing and property preparation services needed a professional online presence to attract more local customers and compete with larger companies. Starting from scratch, the goal was to create a clean, modern website that clearly communicated services, built trust and generated consistent leads.
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The Challenge...
Before this project, the business had little to no digital presence. Potential customers had no easy way to:
- Learn about services offered
- See examples of past work
- Trust the quality of service
- Contact the business quickly
The biggest challenge was turning a hands-on, local service into a strong online brand that felt credible and easy to hire.
The Solution
Clear Service Breakdown: Each service was given its own section with straightforward descriptions so customers instantly understood what was offered.
Conversion-Focused Layout: The site was structured to guide visitors toward taking action, with strategically placed calls-to-action like “Get a Quote” and easy-to-find contact options.
Local Trust Positioning: Messaging emphasized reliability, quality workmanship and fast turnaround times to build trust with homeowners and property managers.
Mobile Optimization: Since most customers search from their phones, the website was fully optimized for mobile use, ensuring a smooth experience across all devices.
Visual Credibility: Clean design, strong typography and organized content helped elevate the business from “just another contractor” to a professional, dependable service provider.
The Result
The final product is a moder, professional website that:
- Clearly communicates the business’ services
- Builds trust with first-time visitors
- Makes it easy for customers to request a quote
- Positions the company as a top, local choice
This project transformed the business from having no real online presence into a credible brand with a strong foundation for generating consistent leads.
Takeaway
Even small, local service businesses can benefit massively from a well-designed website. With the right structure and messaging, a simple site becomes a powerful tool for attracting and converting customers.
Auditing a $5M Construction Company Website
Project Overview
A well-established construction company generating approximately $5M annually approached their online presence with a common problem: despite strong offline performance, their website wasn’t reflecting the quality of work or converting visitors into leads.
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The Problem
While the company had a solid reputation and steady project flow, their website was underperforming in several critical areas:
- Outdated design that didn’t reflect the scale or professionalism of their projects.
- Weak messaging that failed to clearly communicate services and value.
- Poor user flow, making it difficult for visitors to take action.
- Lack of trust-building elements like testimonials, case studies and project visuals.
- Minimal SEO structure, limiting visibility in local search results.
The Audit Process
- User Experience (UX) – Analyzed navigation, layout and overall usability to ensure visitors could easily find information and take action.
- Messaging & Positioning – Reviewed how clearly the company communicated its services, value proposition and competitive advantages.
- Conversion Optimization – Evaluated call-to-actions, contact points and lead capture opportunities across the site.
- SEO & Visibility – Assessed on-page SEO, keyword targeting and structure for local search performance.
Key Findings
- Lack of Clear Value Proposition – Visitors weren’t immediately told what the company does, who they serve or why they’re the best choice. This created confusion and increased bounce rates.
- Weak First Impression – The homepage lacked strong visuals and structure, failing to showcase the company’s high-quality work.
- Poor Lead Flow – Contact forms were hard to find, and calls-to-action were inconsistent or missing entirely.
- No Project Storytelling – Despite having impressive projects, there were no detailed case studies to build trust or demonstrate expertise.
- Underutilized Local SEO – The site wasn’t optimized for key service areas, meaning it wasn’t ranking where it should have been.
Recommended Strategy
Based on the audit, a clear roadmap was developed:
- Redesign the homepage with strong headline, clear services and impactful visuals
- Add dedicated service pages targeting specific offerings and locations
- Introduce case studies to highlight real projects and build credibility
- Implement clear, consistent calls-to-action across every page
- Optimize site structure and content for local SEO
- Improve mobile responsiveness and load speed
Expected Impact
By implementing these changes, the company can expect:
- Increased website conversions and qualified leads
- Stronger brand perception that matches their $5M operation
- Improved search visibility in local markets
- Better user engagement and longer time on site
- A scalable marketing asset that supports continued growth
Takeaway
Even successful companies can lose significant opportunities with an underperforming website. This audit highlights how strategic improvements in design, messaging and structure can transform a website from a passive presence into an active driver of business growth.
Want results like these for your business?
Let's take a look at your current website and uncover opportunities to improve performance.
strategy & design insights
Jixa's video insights on web design, user experience and digital strategy.
Discover what makes websites effective, why many fail and how thoughtful design can turn a website into a powerful business tool.
Read Video Transcript
Most business websites fail. Not because they look bad…but because they were built like digital brochures instead of powerful business tools.
Intro
Hi, I’m Jenny, founder of Jixa Digital, where I design and build websites focused on performance, clarity, and conversions.
After looking at hundreds of business websites, I’ve noticed the same mistakes appear again and again.
Let’s dive into the 5 biggest reasons websites fail.
Reason 1 – No Clear Message
The first reason most websites fail is confusion. Confusion = failure. When someone lands on your website, they should understand three things within 5 seconds: What you do? Who you help? What they should do next?
Visitors don’t want to figure things out, they want clarity immediately.
A great website instantly communicates value.
Reason 2 – The Website Talks About the Business
Many websites make the mistake of talking only about themselves.
But visitors are thinking something different: “How can this help me?”
Great websites focus on the customer’s problems and solutions, not just the company story.
Reason 3 –Confusing Navigation & Slow Websites
If people can’t find what they’re looking for they leave.
If they don’t know how to get ahold of you, they’ll leave.
If your website takes more than a few seconds to load, they’ll leave.
The easier your website is to explore, the longer visitors stay.
Reason 4 – No Trust Signals
Visitors need reassurance before they contact a business, this is where trust signals come in. Things like: Testimonials, Case studies, Portfolios, Client logos. These show visitors that real people trust your business. Without them, visitors hesitate.
Reason 5 – Poor Mobile Design – 60% of website views are on a mobile device
Today, most people browse websites on their phones. If your website doesn’t work well on mobile, you’re losing a huge percentage of potential customers.
Conclusion
Here’s the truth: Most websites fail not because of design, but because they lack strategy.
A successful website should: Communicate clearly, Build trust, & Guide visitors toward action. When those elements come together, a website becomes one of the most powerful tools a business can have.
And if your business website isn’t delivering the results you want, it might be time to rethink how it’s built. You know where to find me.
Read Video Transcript
0:02 Hi, I’m Chaya.
And I’m Jenny, the founder of Jixa Digital. Today, we are auditing the website of a $5 million company. We’re going to take a look at what they’ve done well and what’s working for them,
0:11
as well as what new strategies they can implement to increase their annual revenue. With my new strategies, I estimate their annual revenue uptick anywhere between $500,000 to $5 million.
0:22
$5 million. $5 million. Wow.
0:26
Today, we’re looking at the website for Pridemark Construction. They’re a commercial construction firm based in Indiana and they work on projects like
0:33
libraries, commercial buildings, and community spaces.
0:38
My first impression when I look at their homepage, um, so what’s working for them? They have clear messaging. So they clearly communicate that they’re a commercial construction company and that they offer design construction services.
0:49
Great. They have immediate credibility with their project examples. They have down here as well as further down they have their testimonials. Um, overall
0:57
they have a professional tone. They emphasize their relationships and craftsmanship, which is great. Some issues that I find that I would
1:04
encourage them to do, uh, their homepage doesn’t immediately communicate, you know, who they are, what types of projects they do, or where they work.
1:11
Um, construction buyers usually want to know within 3 seconds those things. And so I would create to improve that I would create a strong headline um at the
1:20
top of their home their homepage something like commercial construction and design build services in Indiana trusted by schools, businesses and
1:28
community organizations since 2010. Uh the next thing I want to go over is their portfolio section. This is their
1:35
strongest asset. They have great examples which include, you know, ABC Supply Building, Guardian Brewery,
1:41
Southern Wells Library. The problem with their portfolio section, it’s um operating more like an image gallery versus case studies. So, there’s a huge opportunity here. They can turn their,
1:53
you know, image gallery into case studies and that’s going to bump up their SEO or search engine optimization so people can find them easier. So, what
2:02
they could do is example structure of that could be, you know, Southern Wells Library renovation, for example. include the project location, the client, the square footage, budget range, timeline,
2:13
challenges and solutions, you know,
2:15
their final overall result. Um, this is going to do two things. It’s going to rank for local searches, and it’s going to show credibility for larger projects.
2:24
The next thing I want to go over is their current CTA or call to action.
2:28
Right now, they basically just have contact us, which is pretty weak, I think, for some high value construction projects that they’re working on. So,
2:36
some better CTAs would be, you know,
2:38
request a project consultation, discuss your project, uh, get a construction estimate, those things. They’re more construction focused, and they tell
2:46
the visitors what to do, where to go, and what they’re going to get when they click on it.
2:52
They have some pretty good trust and authority signals. They do have testimonials, which is great. Their testimonials include, you know, praising
3:00
their communication, their project management, reliability. Those are all fantastic. Um, something that they want to add to the website that’s missing is
3:08
going to be the years of bis years in business. How long have they been in business? Since 2010. They need to highlight that. Some other cool things that I thought would be interesting to
3:16
put on there would be like total projects completed or total square foot total square footage built, project
3:23
value ranges, you know, if they have any industrial affiliations, maybe put those on their website as well. Construction buyers, they care heavily about risk
3:31
reduction, and those things help reduce that risk.
3:36
Something else I noticed is visual branding. So they have a lot of images that display the scope of work that they do, but they can improve upon their, you
3:45
know, visual branding by including like larger project photography or video walkthroughs. Some before and afters are always fun to do with the renovations.
3:54
Drone footage could be nice to put on a website. Construction websites convert better when visitors can visualize the work.
4:02
Something else I noticed that they’re missing is they’re missing lead magnets.
4:06
So, what I mean by that is what is drawing their leads in to to give them information so that they can follow
4:12
up with them at a later date. Um, some quick and simple fixes for that could be to include, you know, free resources for
4:20
potential uh, clients. You know, like a downloadable construction planning checklist or, you know, the 10 most costly mistakes to
4:30
avoid before starting a con construction project. So with that, you know, the the visitor puts in their email address to download and collect this information,
4:38
which then in turn gives the pride mark construction, their email to follow up for long-term leads and maybe generate business that way.
4:47
The biggest improvement I see when I do my SEO audit for this website is they’re missing some really high value keywords.
4:56
um they should rank in searches such as commercial construction company in Indiana or design build contractor Indiana or Indiana commercial builder.
5:05
Right now the site focuses mostly on brand messaging instead of search intent. So some key SEO opportunities
5:12
would be to create pages targeting those specific things that I mentioned like commercial construction in Indiana
5:18
design build contractor Indiana um Indiana commercial builder th those services are going to match their expertise in site development
5:27
construction management and design build projects.
5:31
And the final thing that I want to go over with you guys is their local SEO opportunity. So they are based in Muny,
5:36
Indiana, but the site doesn’t fully target nearby markets, you know, like Indianapolis or Fort Wayne, Anderson,
5:42
Kokomo, etc. Um, so the solution for that would be creating local pages. So example could be a a local page,
5:50
commercial construction, Indianapolis,
5:52
commercial contractor Fort Wayne, design build my so each page could feature projects completed in that in that region.
6:02
There’s also a pretty big content marketing opportunity here. So, they have none. And what I mean by that is um you know creating things like blogs. So,
6:12
construction firms almost never create content. Um and that makes and creating that content or those blogs makes it easy to dominate SEO, search engine
6:21
optimization, getting you higher on the search results when people search for certain things. So, some suggested topics that they can include could be
6:29
design build versus general contractor or the cost to build a commercial building in Indiana. Um, timeline for a school renovation. Those type of things,
6:38
those are going to capture early stage project planners. Um, what this is also going to do, it’s going to bump up their
6:46
SEO. And so if people search for those type of things, it’s going to pick out the the text or the actual blog content
6:54
and bump them higher in the search results. This is something too that they can outsource to a an agency to write the copy for them and then also put it
7:02
on their website. So they wouldn’t really even have to do anything, but it would still bump up their search results when people search for those type of things.
7:11
So overall based off of all these things that I mentioned and doing their audit um their estimated revenue opportunity is pretty large. So for this company
7:19
like this that are doing multi-million dollar projects even one additional project per year from their SEO upticks
7:26
or the things they implement to generate those leads could be anywhere from $500,000 to $5 million in revenue. So to
7:34
me that is a pretty high return of investment just by doing a few weeks. They’re already pretty good website.
7:42
Thanks for watching. Bye.
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