0:02 Hi, I’m Chaya.

And I’m Jenny, the founder of Jixa Digital. Today, we are auditing the website of a $5 million company. We’re going to take a look at what they’ve done well and what’s working for them,

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as well as what new strategies they can implement to increase their annual revenue. With my new strategies, I estimate their annual revenue uptick anywhere between $500,000 to $5 million.

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$5 million. $5 million. Wow.

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Today, we’re looking at the website for Pridemark Construction. They’re a commercial construction firm based in Indiana and they work on projects like

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libraries, commercial buildings, and community spaces.

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My first impression when I look at their homepage, um, so what’s working for them? They have clear messaging. So they clearly communicate that they’re a commercial construction company and that they offer design construction services.

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Great. They have immediate credibility with their project examples. They have down here as well as further down they have their testimonials. Um, overall

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they have a professional tone. They emphasize their relationships and craftsmanship, which is great. Some issues that I find that I would

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encourage them to do, uh, their homepage doesn’t immediately communicate, you know, who they are, what types of projects they do, or where they work.

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Um, construction buyers usually want to know within 3 seconds those things. And so I would create to improve that I would create a strong headline um at the

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top of their home their homepage something like commercial construction and design build services in Indiana trusted by schools, businesses and

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community organizations since 2010. Uh the next thing I want to go over is their portfolio section. This is their

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strongest asset. They have great examples which include, you know, ABC Supply Building, Guardian Brewery,

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Southern Wells Library. The problem with their portfolio section, it’s um operating more like an image gallery versus case studies. So, there’s a huge opportunity here. They can turn their,

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you know, image gallery into case studies and that’s going to bump up their SEO or search engine optimization so people can find them easier. So, what

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they could do is example structure of that could be, you know, Southern Wells Library renovation, for example. include the project location, the client, the square footage, budget range, timeline,

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challenges and solutions, you know,

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their final overall result. Um, this is going to do two things. It’s going to rank for local searches, and it’s going to show credibility for larger projects.

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The next thing I want to go over is their current CTA or call to action.

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Right now, they basically just have contact us, which is pretty weak, I think, for some high value construction projects that they’re working on. So,

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some better CTAs would be, you know,

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request a project consultation, discuss your project, uh, get a construction estimate, those things. They’re more construction focused, and they tell

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the visitors what to do, where to go, and what they’re going to get when they click on it.

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They have some pretty good trust and authority signals. They do have testimonials, which is great. Their testimonials include, you know, praising

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their communication, their project management, reliability. Those are all fantastic. Um, something that they want to add to the website that’s missing is

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going to be the years of bis years in business. How long have they been in business? Since 2010. They need to highlight that. Some other cool things that I thought would be interesting to

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put on there would be like total projects completed or total square foot total square footage built, project

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value ranges, you know, if they have any industrial affiliations, maybe put those on their website as well. Construction buyers, they care heavily about risk

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reduction, and those things help reduce that risk.

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Something else I noticed is visual branding. So they have a lot of images that display the scope of work that they do, but they can improve upon their, you

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know, visual branding by including like larger project photography or video walkthroughs. Some before and afters are always fun to do with the renovations.

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Drone footage could be nice to put on a website. Construction websites convert better when visitors can visualize the work.

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Something else I noticed that they’re missing is they’re missing lead magnets.

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So, what I mean by that is what is drawing their leads in to to give them information so that they can follow

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up with them at a later date. Um, some quick and simple fixes for that could be to include, you know, free resources for

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potential uh, clients. You know, like a downloadable construction planning checklist or, you know, the 10 most costly mistakes to

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avoid before starting a con construction project. So with that, you know, the the visitor puts in their email address to download and collect this information,

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which then in turn gives the pride mark construction, their email to follow up for long-term leads and maybe generate business that way.

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The biggest improvement I see when I do my SEO audit for this website is they’re missing some really high value keywords.

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um they should rank in searches such as commercial construction company in Indiana or design build contractor Indiana or Indiana commercial builder.

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Right now the site focuses mostly on brand messaging instead of search intent. So some key SEO opportunities

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would be to create pages targeting those specific things that I mentioned like commercial construction in Indiana

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design build contractor Indiana um Indiana commercial builder th those services are going to match their expertise in site development

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construction management and design build projects.

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And the final thing that I want to go over with you guys is their local SEO opportunity. So they are based in Muny,

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Indiana, but the site doesn’t fully target nearby markets, you know, like Indianapolis or Fort Wayne, Anderson,

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Kokomo, etc. Um, so the solution for that would be creating local pages. So example could be a a local page,

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commercial construction, Indianapolis,

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commercial contractor Fort Wayne, design build my so each page could feature projects completed in that in that region.

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There’s also a pretty big content marketing opportunity here. So, they have none. And what I mean by that is um you know creating things like blogs. So,

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construction firms almost never create content. Um and that makes and creating that content or those blogs makes it easy to dominate SEO, search engine

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optimization, getting you higher on the search results when people search for certain things. So, some suggested topics that they can include could be

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design build versus general contractor or the cost to build a commercial building in Indiana. Um, timeline for a school renovation. Those type of things,

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those are going to capture early stage project planners. Um, what this is also going to do, it’s going to bump up their

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SEO. And so if people search for those type of things, it’s going to pick out the the text or the actual blog content

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and bump them higher in the search results. This is something too that they can outsource to a an agency to write the copy for them and then also put it

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on their website. So they wouldn’t really even have to do anything, but it would still bump up their search results when people search for those type of things.

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So overall based off of all these things that I mentioned and doing their audit um their estimated revenue opportunity is pretty large. So for this company

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like this that are doing multi-million dollar projects even one additional project per year from their SEO upticks

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or the things they implement to generate those leads could be anywhere from $500,000 to $5 million in revenue. So to

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me that is a pretty high return of investment just by doing a few weeks. They’re already pretty good website.

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Thanks for watching. Bye.

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